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How Social Media Really Makes Workers More Productive

If you follow social media trends while you surf the Web, then you will have noted that one of the biggest topics on social media sites is, naturally, the effectiveness of social media. I spotted an...

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Shopping for a Social Media Consultant – What You Need to Look for in the Man...

What does it take to launch an effective social media program? What kind of help do you look for? Finding a good social media consultant is a lot like hiring any consultant – you have to understand...

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The Social Media Marketing Placebo

As I speak to clients more and more about social media strategies, it is clear that the potential power of social networking has almost everyone mesmerized. Social media offers the potential to...

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Not Using Social Media! What’s Your Excuse?

I have been working with all my clients lately to help them expand their social media strategy. For some, like Lifehouse, a non-profit group that I do some pro bono work for here in the Bay Area, it’s...

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Building Social Media Buzz–Blogging and Beyond

Social Media Strategies – Blog to Broadcast View more presentations from TWoolf. This is the presentation I delivered today before the Northern California Business Marketing Association Branding...

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Drowning in Drivel: Stemming the Tide of Social Media

These days, social media has become a resource for sales and marketing; an essential tool in any marketing or media arsenal. Remember when, not so long ago, Facebook was banned from the workplace as a...

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Social Media Unchecked–Think Before You Post

I saw two blog posts this past week that reminded me that there are a lot of people out there who don’t “get” social media and its role in business. One was a guest post on Lindsay Olson’s PR career...

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Engage! Social Media Works for You When You “Keep it Real”

Social networking is more art than science. I try to instruct my clients in social networking techniques,and some have a natural affinity for it while others are, shall we say, socially awkward. Using...

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“Turn in Your LinkedIn Contacts with Your Key Card on Your Way Out…” Who Owns...

There are probably still a few skeptics out there who question the value of social media. For those naysayers, I will point you to recent news reports that companies are demanding to retain social...

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Cracking the Social Media Code–Where, Oh Where Do I Post?

I just set up a new Google+ destination page for a client this week. Now I am assisting with posting content to their blog, Facebook, Twitter, LinkedIn, and now Google+. Does this really help with...

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